Versus Systems
Branding | PRODUCT DESIGN | PRINT desigN
Design Systems for a gaming & rewards company.
Company
Versus Systems
Role
Senior Designer
Website
The Solution
The Problem
I started by refreshing the company branding and providing a clear guide in a joined repository, in this case a notion page dedicated to the brand guidelines equipped with all the logos, color codes and do’s and don’ts. I then tackled a website refresh, a handful of impactful investor presentation that resulted in a few million dollar raise and outward sales and marketing materials like sales deck templates, email marketing campaigns, landing pages for new products and conference swag. The result was a more cohesive and impactful company design.
Versus System’s design team was heavily focused on the product and client relations and the marketing design, i.e. the website, outward branding, presentations and internal messaging was put on the back burner. Versus Systems brought me on to revitalize their branding and provide a bridge to the sales and marketing department to make sure they had all the design assets they required.