building a compelling case for a legal SaaS product.

Alt Legal brought me on to lead growth for their core SaaS product. As they were early stage startup, Alt Legal tasked me with designing and implementing their growth strategy from the ground up.

Company

Alt Legal

At the core of Alt Legal's marketing is analytics and testing. From copy to design I run strategic tests to really understand our customer and what resonates with them. Every month I strategize a new test to run with our facebook ads switching up the variable to hone in on the ideal way to target our audience. I use the data gleaned from the previous months to further optimize ads across platforms.

The Alt Legal blog plays a central role in our SEO and content strategy. One of my principal projects at Alt Legal was migrating our blog to a more functional and aesthetic platform. By creating a better user experience the blog’s new users increased by 48%, bounce rate went down 84% and SEO position for our target keyword went from 9th place to 1st place on Google.

check out the blog live by clicking here →

A critical part of growing Alt Legal’s customer base was planning and attending events and conferences. I approached each event by blending the best of digital and direct marketing. For example, I designed targeted twitter ads to drive foot traffic to the booth and create an opportunity for engagement. In addition to receiving an in person demo at the booth, potential customers left with a targeted flyer and business card.