BRANDING

Generation O is about being sophisticated but feminine. In one design I tried to capture the heart of Generation O, a woman who is—

Sassy. Bold. Strong. Provocative. Classy. Direct. Progressive. Brave. Witty.

A straightforward, clean design highlights the rich content on the site.

MOBILE FIRST

With more and more people turning to their phone to consume information, it was imperative the Generation O look fantastic on any phone. I took a mobile first approach making sure that every user had a beautiful and seamless experience.